While there are many ways to increase the traffic your website receives, there are two methods that are particularly effective: search engine optimization, or SEO, and pay-per-click advertising, or PPC. Both approaches have advantages and disadvantages, and both can yield impressive results. That said, according to superbsys.com – SEO services Vancouver, there are some clear reasons to focus on SEO rather than PPC.
SEO Can Increase Your Organic Traffic
Optimizing your site for search engines will lead to an increase in unpaid, natural traffic. Having a high level of visibility in search engines can be great for the health of your site. When your site appears in organic search results, it can boost your credibility and increase consumer trust. Appearing on the first page of search results can also build awareness of your site and your brand. Organic search traffic can provide a better return on investment than other marketing methods, including PPC. Focusing on organic traffic can improve your click-through-rate and give you a strategic advantage over many of your competitors. While PPC can be beneficial in the short-term, focusing on organic traffic is vital for the long-term health of your site.
SEO Doesn’t Always Require An Upfront Investment
As the name implies, you’re going to have to pay in order to take advantage of PPC advertising. While Google Ads occasionally offers free credits, you won’t be able to launch a full-scale campaign without paying out money. In 2018, advertisers paid an average of $2.80 per click. SEO can also be costly, but it doesn’t have to be. There are plenty of SEO techniques don’t require you to spend a cent. Of course, it’s not accurate to say that SEO is free. You don’t necessarily have to spend money on SEO, but you will have to be prepared to devote plenty of time to your SEO strategies. Major search engines like Google are constantly altering their algorithms, which means you’ll have to keep up with these changes and adjust accordingly. Still, if you can’t afford to spend money on advertising, SEO is a smart use of your resources.
Proper SEO Can Increase The Value Of Your Site
Your site can be a powerful asset. Even if you’re not planning on selling your website anytime soon, consistent organic traffic and high search rankings are two things that can increase the worth of your site. Improving your SEO can also boost the earning potential of your site. Your website can be precious, which is why you should strive to increase the overall worth of your site. Although PPC can help you to do that, you’ll see better results if you focus your efforts on SEO. A website that draws in high amounts of organic search traffic can be worth a great deal.
Users Trust Organic Search Results
People are naturally skeptical of advertising, which is why many people ignore the PPC ads that appear at the top of their search results. In fact, reports have shown that users are 8.5 times more likely to click on organic results than paid results. Studies suggest that most users can recognize the difference between organic and paid results. It’s important to win the trust of consumers, mainly if you want to make more conversions. Focusing on SEO will provide you with more opportunity, which is why you should focus the bulk of your efforts there. When your site consistently appears at the top of search results, you’ll be able to establish yourself as an authority site.
SEO Provides Consistency
It may take some time before your SEO strategies start to pay off. You shouldn’t expect your site to rank for popular searches immediately; search engines like Google often look at the age of a website when deciding how it should be ranked. It may be months before you start to see the result of your efforts. With that said, once your site starts ranking for competitive keywords, it will be a dependable source of traffic. PPC is only useful while your campaign is active. If you put time into an SEO campaign, you’ll attract regular traffic, and you’ll be able to enjoy long-term results. When you have consistent traffic, it will be easier for you to develop strategies and plan for the future. PPC ads can bring in traffic while the campaign is active, but they won’t give you a clear picture of the health of your site. The steadiness that SEO can offer you can make it easier for you to build on your successes. When it comes to SEO and PPC, you don’t necessarily have to choose one method or the other. However, since your time and resources are limited, you’ll want to make sure you’re taking full advantage of the benefits that SEO can provide. Consider your needs and develop a strategy that will bring plenty of traffic to your website.